Nailed the Customer Experience,
But Still Got a Detractor?
It hurts. You absolutely nailed the customer brick-and-mortar experience, but you were still rated poorly. The question is why?
​
As a business owner, we felt this pain too and that is why we started VeroTerra. We wanted to help businesses get the ground truth of customer feedback. We noticed that the biggest reason why businesses were getting detractors and poor ratings
wasn't the customer experience - it was how you asked.
​
Today customers don't have time to take an email survey; when they do, it will likely be negative. VeroTerra wanted to solve this by taking the friction out of customer feedback. We spent two years developing our patented technology to get you the ground truth in a fun way that will absolutely delight your customers. We wanted to make customer feedback easy for everyone.
​
Set on this journey to make brick-and-mortar customer feedback, we invented a new way to get customer experience. Our patented technology makes it as easy as a thumbs up.
​
​
​
Meet Our Co-Founders
Ray Ragan
Ray is a serial entrepreneur who was frustrated by the current ways of getting customer feedback and wanted to create a better way to do this. Using his experience in Net Promoter Score (NPS)©, computer vision, and Artificial Intelligence (AI), Ray invented a new way to get customer feedback as easy as a thumbs up.
​
Ray is an Innovation Officer in the Army Reserve and is passionate about innovation in Defense and Financial tech. He holds several degrees and credentials. Ray served as an Army officer in Iraq, Korea, and the Philippines. He is an alum of Stanford's Strategic Decision & Risk and the National Science Foundation's Innovation Corps (I-Corps).
Christine S. Loredo
Christine is a marketing & strategy focused executive who has launched dozens of successful consumer experiences and new businesses over the last 22 years. She understands the importance of customer satisfaction and has struggled with NPS® and its lack of actionable feedback.
Most recently she was President/COO of TiFiPay, a bill pay start up. Previously, she was at Envestnet Yodlee where she founded and established Yodlee’s award winning global incubator & launched Yodlee’s API and data businesses which led to a successful IPO and acquisition by Envestnet. She also led marketing at leading brands including Yahoo!, and AOL.
​
She holds a MBA and MIM from Thunderbird, The American Graduate School of International Business and a BS degree from CU Boulder.