We recently had the incredible opportunity to visit DBSI's renowned Ideation Center in Chandler, Arizona to experience the newest addition to the space: VeroTerra Mirror.
Last year, DBSI and VeroTerra officially announced a groundbreaking strategic partnership aimed at revolutionizing customer experience measurement in the financial sector. This collaboration addresses a critical gap in customer feedback collection by enabling financial institutions to capture real-time Net Promoter Score (NPS) data within their branches.
During the visit, VeroTerra Mirror was seamlessly integrated into the customer journey flow, showcasing how effortlessly customers can communicate their sentiment. From the moment we walked through the doors, it was clear that this was no ordinary facility—it was a world-class innovation hub where the future of branch design, digital technologies, and customer experience is being redefined.
The Ideation Center is a truly inspiring space. With its cutting-edge designs, state-of-the-art digital signage, and experiential elements, it’s where ideas are transformed into tangible solutions that reshape how financial institutions interact with their customers. Walking through the space, we could see firsthand how DBSI brings together design, strategy, and technology to create exceptional customer engagement experiences.
What truly stood out to us, however, was the DBSI team. Their deep expertise, years of experience, and genuine enthusiasm for their craft left a lasting impression. Meeting with such a talented and passionate group of professionals was a privilege, and their excitement about VeroTerra AI Vision was both humbling and motivating.
"At DBSI, we live by the mantra that true transformation happens when technology meets human-centric design," said John Dillon, Partnership Strategist at DBSI. "VeroTerra Mirror represents exactly the type of innovation we champion - solutions that don't just measure customer sentiment but actively shape more meaningful financial interactions. This partnership allows us to bridge the critical gap between efficiency and connection in delivering the overall branch customer experience."
DBSI recognized VeroTerra Mirror’s ability to capture real-time customer feedback using AI and intuitive hand gestures as a must-have tool for creating an edge in customer engagement. The team immediately recognized how this solution could revolutionize the way financial institutions interact with their clients, bridging the gap between technology and human-centered design. With VeroTerra Mirror, modern branches can deliver personalized, seamless, and data-driven experiences that elevate customer satisfaction and loyalty.
“We’re thrilled to partner with DBSI as we continue to push the boundaries of what’s possible in financial retail,” said Ray K. Ragan, Co-Founder of VeroTerra. “The installation of VeroTerra Mirror at their Ideation Center is just the beginning of what we know will be a transformative journey.”
We’re also looking forward to the upcoming Visionary Voices 2025 event on March 10-12, hosted by DBSI. This event will bring together thought leaders and innovators in the financial retail space to discuss the latest trends, technologies, and strategies shaping the future. It’s an excellent opportunity to showcase VeroTerra Mirror and continue the conversation about redefining customer engagement.
To the incredible team at DBSI, thank you for your hospitality, your insights, and your belief in the power of innovation. Together, we’re shaping the future of financial retail—one visionary idea at a time.
Stay tuned for more updates as we continue to expand VeroTerra’s reach and redefine member and customer engagement in modern banking and healthcare!
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